How Brands Should Partner with Hair Care Influencers [+ Top 20 List]
With so many styles and textures, it can take years to finally nail the perfect routine for a specific hair type
View Article6 Pro Tips for Getting the Most Out of Your Influencer Content
So you’ve nailed the basics of influencer marketing. Now, you’re looking to optimize the process to get the most out of your influencer campaigns
View Article23 Influencer Campaign Ideas & Tips to Keep Your Marketing Fresh
More marketers and D2C brands are trying influencer marketing than ever before—and for good reason.
View ArticleHow to Fix a Failed Social Media Campaign: 5 Tips for Identifying Key Learnings
So you put in the work: you signed the influencers, you wrote the brief, you approved the content… and your social media campaign failed. Argh! It happens. Sometimes the algorithm odds just aren’t on...
View ArticleTop 18 Food Influencers in 2025
One of the oldest and most popular influencer niches on social media is food and cooking.
View ArticleInstagram vs YouTube Influencers – Which Should You Choose For Your Brand?
When considering Instagram vs YouTube, both social media channels are over a decade old.
View ArticlePartners for Life? Top 15 Lifestyle Influencers to Share Your Brand Story +...
Lifestyle influencers are some of the most versatile creators online when it comes to the types of companies that can partner with them successfully.
View ArticleReady to Turn Influencers into Your Ultimate Revenue Squad?
If you’re tired of shelling out for “pretty posts” that don’t move the sales needle, grab a fresh cup of coffee and settle in—because I’m about to spill the (influencer) tea on a masterclass designed...
View Article20 Important Social Media Trends for 2025 and Beyond
Content marketing is the backbone of all forms of marketing and shapes the core of any successful marketing strategy.
View ArticleTop 15 Fitness Influencers of 2024 and Best Practices for Working with Them
Influencer marketing has become a cornerstone of modern fitness brand strategies.
View ArticleInfluencer Marketing vs. Paid Social: Where Should You Invest?
Everyone loves a good rivalry, and the digital marketing world is no different. SEO vs. SEM. Email vs. SMS. And increasingly, many marketers find themselves debating: influencer marketing vs. paid...
View ArticleGetting Verified on Instagram: A Complete Guide
Ever wondered how to get that cute little check mark next to your social handle on the 'gram?
View Article